The world of web design is constantly evolving, just like everything else. Platforms come and go, each boasting fancier features, sleeker (and trendier) animations, and promises of streamlined workflows. But among all these shiny new web builders and innovations, WordPress is still here. It’s a platform that’s been around since your dad was checking his AOL Mail, and for good reason in our humble opinion. While some may question whether WordPress is becoming a relic of the past—a prehistoric dinosaur that’s seen its heyday—it’s hard to deny its status as a timeless, enduring classic that continues to dominate the internet. Here’s our take on why WordPress remains a top contender in the web design landscape…

THE RISE OF THE NEW WAVE

Platforms like Webflow have really shaken up the web development scene, offering designers drag-and-drop ease with slick visuals right out of the box. It’s easy to see why platforms like these have become the go-to for so many creatives. With animations, parallax scrolling, and stylish, fast websites, Webflow feels like a breath of fresh air in a sea of templated landing pages with Montserrat headers (FTR, we’re not opposed to a little Montserrat here and there, used sparingly).

Nevertheless, and with every new trend on the web (and in life), it’s good to take a pause and ask: Does new always mean better? The latest, sexiest platforms often look great on the surface, but are they scalable, customizable, and flexible enough for the long haul?

BEHIND THE BELLS AND WHISTLES 

While the instant appeal of platforms like Webflow is obvious—with their drag-and-drop simplicity and modern designs—they can sometimes feel more cookie-cutter than custom. The novelty of animations and fast-loading sites can wear thin when you notice many of them share the same tricks, leading to a sense of repetition.

And let’s be real—animations that feel too fast or jerky may capture attention at first, but they can quickly become overkill and a bit distracting. What looks great to a casual viewer might feel a little cheap to a seasoned pro who has an eye for a refined, polished website, where every detail is custom crafted to reflect the brand.

WORDPRESS: A SOLID & ENDURING FOUNDATION

Here’s where WordPress enters the conversation. Sure, it’s been around since 2003—ancient by tech standards—but that longevity comes with a lot of benefits, and its open-source nature allows for nearly limitless customization. If you can dream it, you can build it on WordPress, especially when you combine it with the power of modern tools like Elementor, Astra Pro, and custom coding which only adds to the polish.

Clients may not always be able to articulate it, but they recognize when a site feels “money”—that subtle elegance that comes from perfectly timed animations, custom color schemes, and shadow work that adds depth to the design. WordPress allows for those small, unspoken details that turn a good website into a great one. It’s not about flash; it’s about finesse. Not to mention the fact that if you really and truly want your site to look just like a Webflow site, this can totally be achieved in WordPress. And then some. 

Plus, WordPress still remains an industry standard platform, so if you need to switch developers down the road, you’re in good hands. Unlike more niche platforms like Webflow or Squarespace, which can limit you to only a handful of specialized developers, WordPress has a massive community of professionals who can step in at any time. Plus, you’re not locked into any specific hosting provider. You can easily migrate your site, giving you the freedom to choose what works best for your business in the long run. Essentially, you’re never boxed in—whether it’s for design, development, or hosting, WordPress lets you keep your options open.

THE POWER OF FLEXIBILITY 

So, while some platforms may come with impressive and flashy out-of-the-box animations, WordPress offers something even better: the ability to create not just stock effects, but a fully custom, polished website that matches your brand’s unique personality. Whether you’re looking to mimic the sleek aesthetics of a Webflow-style site, the stylish simplicity of a Squarespace site, or go far beyond, WordPress gives us the power to deliver that same visual appeal with the added bonus of complete control and customization. You get the best of both worlds: all the snazziness and flair if you want it, and the freedom to scale, evolve, and make your site truly one-of-a-kind.

OUTDATED RELIC? HARDLY.

At the end of the day, WordPress continues to take the cake as an enduring classic—not because it’s stuck in the past, but because it has the ability to adapt, evolve, and grow. It remains the foundation of millions of websites for a reason: it works, and it works well. With the right expertise, you can craft websites that are both elegant and dynamic, built for the long-term, without being limited by fleeting trends. Anyone remember Vine? Yep, we thought so. 

WordPress isn’t just a platform from the past; it’s future-proof. In an ever-changing digital landscape, its flexibility and open-source nature ensure that your site can evolve as technology does—making it a smart choice for brands looking to scale and grow. At Three Word Agency, we specialize in creating future-proof content for brands across the globe, and WordPress plays a key role in that mission.

So, while new platforms might dazzle with their fresh features and fast results, there’s something to be said for a platform that’s proven itself to be timeless. WordPress may be old-school, but sometimes, the classics are classics for a reason.

Check out our WordPress builds here.