In a world where TikTok bans and Instagram algorithm changes feel as inevitable as a traffic jam on the Canggu shortcut, relying solely on social media platforms to reach your audience is like building a house on sand. Sure, it might look great for a while, but one big wave and, just like that, your audience is gone.
The solution? Stop renting your audience and start owning it.
What Does It Mean to Own Your Audience?
Owning your audience means having a direct line of communication with them, free from the whims of algorithms or platform policies. Think email lists, newsletters, and—our personal favorite—a beautifully customized WordPress website that scales with your business.
When you own your audience, you’re not at the mercy of Mark Zuckerberg’s latest “brilliant” idea or Elon Musk’s midnight Twitter rebrand. You’re in control. And control, my friend, is the ultimate power move.
Why Renting Your Audience is Risky Business
Let’s break it down:
- Algorithm Roulette
One day, your Instagram posts are reaching thousands. The next, you’re lucky if your mom sees them. Algorithms are fickle, and playing by their rules is like trying to win a game where the rules change every five minutes. - Platform Bans and Shutdowns
Remember Vine? Yeah, neither does anyone else. If your entire audience lives on one platform, you’re one ban or shutdown away from starting from scratch. - Limited Customization
Platforms like Instagram and TikTok are great for engagement, but they’re not exactly flexible when it comes to branding and functionality. Want to create a seamless customer journey? Good luck doing that with a cookie-cutter template.
How to Own Your Audience Like a Boss
Ready to take control? Here’s how to future-proof your audience strategy:
1. Build a Killer Website (Preferably on WordPress)
Your website is your digital HQ. It’s where your audience can find everything they need, from your brand story to your latest offerings. And let’s be real—if you’re still using a drag-and-drop platform like Squarespace or Webflow, you’re leaving way too much on the table.
With WordPress, every pixel can be customized, powerful tools can be integrated to optimize your site’s performance and achieve complex functionality, and you can scale as your business grows. Plus, it’s your space. No algorithms, no ads, no b/s.
2. Grow Your Email List Like It’s Your Job (Because It Is)
Email marketing might not sound as sexy as TikTok, but it’s a brilliant way to own your audience. When someone gives you their email address, they’re saying, “Hey, I like what you’re doing. Keep me in the loop.”
Use tools like MailerLite, MailChimp, or Klaviyo to create engaging newsletters that your audience actually wants to open. Pro tip: Keep it snappy, personal, and valuable. No one wants to read a novel in their inbox.
3. Create Content That Converts
Whether it’s blog posts, videos, or podcasts, creating content that resonates with your audience is key to keeping them engaged. And guess what? You can host all of it on your website.
Not only does this drive traffic to your site (hello, SEO!), but it also gives you a treasure trove of content to repurpose across social media. Win-win.
4. Leverage Social Media—But Don’t Rely on It
Social media is a fantastic tool for building awareness and driving traffic to your website. But remember, it’s just that—a tool. Use it to amplify your message, not as your sole strategy.
The Bottom Line
In a world where platforms come and go, owning your audience is the ultimate insurance policy. It’s about building a direct, meaningful connection with the people who matter most to your business.
So, stop renting and start owning. Your future self will thank you.
Ready to Future-Proof Your Audience Strategy?
At 3WA, we’re all about helping brands build beautiful, scalable WordPress websites and create content that stands the test of time. Let’s chat about how we can help you own your audience and take your brand to the next level.